Our Phynart journey started in January 2016. We saw ourselves as an
Indian consumer electronics brand, driven to create excellence
worldwide. With a small team of 3 fierce fighters, we faced every
challenge, learning from countless errors while never losing hope.
In 2019, we found our system to be quite expensive. And we soon realized that our mission was to roll out innovative devices that bring magic to everyone’s life. Thus, we decided to start afresh.
Covid-19 affected the whole world and for us, it made us question
whether our fresh start was indeed the right call! Our dedicated
team made our decision the right one, as we strived to rebuild with
our Covid-19 masks on.
By the end of 2020, our base platform was ready. Our small team of 3 had scaled up to 13. And we were on our way to creating an open, flexible and scalable IoT operating system.
In the beginning of 2021, we launched PhyOS, our first OS. After
countless iterations of our hardware design, we finally got perfect
product reliability. The products worked well in every climatic
condition, and we were able to freeze our designs for production.
In addition to increasing reliability, we also brought down the manufacturing costs based on our past experiences. By the end of 2021, we were now ready to fulfill our mission of building great products for the masses.
We were on a mission to scale the team, shift our office to a bigger space, launch our products and get started on the next phase of production.
This year began with a bang as we launched our products and received great acclaim. From a single stall in a flea market, we are on our way to opening our first flagship store in the Phoenix Marketcity (Viman Nagar, Pune).
Going forward, our mission for 2023 is to continue on the upward trajectory and to bring magic to the masses.